CONSUMER PACKAGED FOODS
FROM KITCHEN TO SHELF
The supermarket shelves are a busy place. You need a design that not only stands out at first glance, but one that conveys your message, once it is in the hands of the consumer. Knife & Spoon Media pairs real time research with category consumer perception to guide the creative process, ensuring that every point of contact is as effective as possible.
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DEVELOPING AN IDEA
Taking a product from a project of love to product on the shelf can take a little help. Knife & Spoon Media is prepared to assist you in executing your product. With experience in consumer research, product development & testing we’re able to help your product stand out from the rest.
CREATING A BRAND
Once your product is perfected & ready for the big leagues, Knife & Spoon Media will work to develop a name & brand, including package design & labeling, nutritional fact tables, CFIA compliance, store presence & web design. Our creative team includes graphic & web designers, food stylists & photographers as well as videographers, allowing for seamless, cohesive execution of all work.
ESTABLISHING A CONNECTION
Once the brand is created, it’s time to establish it’s presence in the marketplace. Knife & Spoon Media takes a snapshot of the category to find the key influencers, competitors and platforms that would maximize exposure and communication of your brand. This communication combines real-life engagements with a digital strategy allowing your brand to stay connected with your customers.